Ericka receives an email from Sjimalia because she is part of a Hijra community, located near her area in Leira. All Hijra communities are connected with the main commune in Sjimalia. Thanks to the database provided by the Hijra communities we were able to contact Erika via e-mail. The e-mail is a sort of ad in which we promote a trip to Sjimalia, with all its benefits.

 

On her way to work she sees a big banner on the side of the road, again promoting the way of living in Sjimalia. And so is Ericka becoming increasingly aware of Sjimalia. The next morning she gets an ad brochure in her letterbox with a promotion stunt to go on a holiday to Sjimalia for half the price. She thinks about the offer for 2 days and she eventually decides to take the trip.

 

Once arived in Sjimalia, she is overwhelmed by the beautiful nature and the peaceful living. She enjoys her trip to the fullest. All tourists are treated like real inhabitants. At the end of the trip she decides to buy a Sjimacelet because she is fascinated by the way of living in Sjimalia, and she wants a reminder of this trip. When she’s back in Leira, she tells all her friends about the wonderful life in Sjimalia, as her hunger for moving to Sjimalia keeps on growing as she keeps on telling amazing stories about the trip. Not only to her friends, but also on social media she can’t resist the joy of posting stories and photo’s about Sjimalia.

 

Because Ericka bought a bracelet in one of the registered stores in Sjimalia, the government keeps sending her offers with large discounts. Her info is saved in a database, and she is etched as a potential new inhabitant. The government will do its best to convince Ericka of moving to Sjimalia.