Price

We have a monopoly on platinum. We will be charging 50 sjima’s (700 EUR) per bracelet. Inhabitants of Sjimalia get a 50% discount, so they only have to pay 25 sjima’s (350 EUR)

 

Place

We have several selling points spread around the country. Only registered shops are allowed to sell the bracelets, as they are rare and buyers need to be assured that the product is quality and made of real platinum. Every registered shop will be recognizable through a trademark symbol, which can also be found at the bottom of our site.

Product

All of our jewellery is made of platinum, found in the mountains surrounding the island. We produce bracelets on a eco-friendly way, for men, women and Hijra’s. Each kind of bracelet has its own characteristic look. As we want the Hijra community to stand out more, the hijra bracelets will have two falcons facing each other, referring to ancient traditions.
 

Promotion

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Even though the product is on the more expensive side, we won't be advertising it as a luxury item. The advertising will be sober and to the point. We are a country of no-nonsense which strives for absolute freedom and low pressure. There are different shops, located in the big cities. Advertisement will only happen through billboards and short commercials on tv and radio.